Iris final
Barbie.com

Mattel

Barbie.com

Fuel helped Mattel launch the new Barbie.com for the future of girls Barbie play online globally for 33 markets around the world. Featuring responsive HTML5 design for web, tablets and smartphones, the brand new Barbie.com allows fans to customize their own B Dolls – digital Barbie dolls – for the first time in the brand’s history through an intuitive 3D Unity experience. View Project
PRETTY LITTLE LIARS

ABC FAMILY

PRETTY LITTLE LIARS

An alternate reality mobile experience that allowed fans to share their darkest secrets with friends across all their networks. View Project
Viking Quest

HBO ENTOURAGE

Viking Quest

HBO wanted to build some hype before the launch of Entourage's 5th season. We launched a site and original game for HBO's most popular 'show-that-never-existed', to pay homage to die-hard fans, and to give new viewers a change to experience the richness of Entourage's back story. View Project
Fruit Slam 2

FANTA

Fruit Slam 2

When Fanta sought to create a new way for fans to play, Fuel helped create an addicting mobile and Facebook game that extends the universe of its well-known ad campaigns. View Project
HAPPY STUDIO

McDonald’s

HAPPY STUDIO

With the youth media and entertainment landscape in a constant state of change, and play patterns evolving with new technologies, branding and customer loyalty experiences must be adapted accordingly. McDonald’s Europe undertook the challenge of reinventing the traditional Happy Meal experience for today’s tech-savvy, rewards-oriented youth audience. partnered with McDonald’s to add a strategic digital layer to the equation. The result? The continent-wide virtual world Happy Studio. View Project
EWOK VILLAGE

STAR WARS

EWOK VILLAGE

A piece of Star Wars lore that lets fans make and grow their own Ewok Village. View Project

Latest Projects

buckets-dragons

McDonald's

How to train

your dragon 2

To extend the play into new dimensions, Fuel created an augmented-reality in-restaurant mobile game

VIEW PROJECT
bucket-CtR

McDonald's

Cut the Rope

In order to excite a generation of mobile-hungry fans, McDonald’s partnered with ZeptoLab and Fuel to bring an exclusive Cut the Rope game to Happy Studio’s mobile app.

VIEW PROJECT
fanta-bucket1

FANTA

Fruit Slam 2

When Fanta sought to create a new way for fans to play, Fuel helped create an addicting mobile and Facebook game that extends the universe of its well-known ad campaigns.

VIEW PROJECT
buckets-barbie

Mattel

Barbie.com

Fuel helped Mattel launch the new Barbie.com for the future of girls’ play online for 33 markets around the world. Featuring responsive HTML5 design for web, tablets and smartphones, the brand new Barbie.com allows fans to customize their own digital B Dolls for the first time in the brand’s history.

VIEW PROJECT
buckets-sochi1

McDonald's

Sochi Olympics

Continuing the success of a previous integration of the 2012 London Summer Olympics with Happy Studio, McDonald’s Europe and digital youth agency Fuel expanded the online world with a new takeover and games section dedicated to the Sochi 2014 Olympic Winter Games.

VIEW PROJECT
Ewok-thumb

STAR WARS

EWOK VILLAGE

Fuel helped Lucasfilm engage youth with a creative play experience that put kids in control of their own Ewok Village.

VIEW PROJECT
nokia_bucket2

NOKIA

DVLUP

Fuel created an inventive strategy for Nokia that would make it fun and rewarding for developers to do what they already do best: develop. 

VIEW PROJECT
feature-google

Google

THINK B4U

We helped Google create a fun experience for kids that would teach them about Internet safety through entertainment and interactivity.

VIEW PROJECT
buckets-pll1

ABC FAMILY

PRETTY LITTLE LIARS

An alternate reality mobile experience that allowed fans to share their darkest secrets.

VIEW PROJECT
buckets-pebbles1

POST

PEBBLES

The Flintstone’s Bedrock comes to life in the social-gaming inspired experience developed with DIGITAS for Pebbles Cereals.

VIEW PROJECT

Our Family

Generation-Play
A new digital magazine from Fuel discussing the media, motivations, and marketing driving today's youth behaviors. Currently available as an interactive iPad edition, Generation Play Magazine will be coming to Android and web soon. LATEST ISSUE

Recent Posts

Why Construction Sets Were the Hottest Category at this Year’s Toy Fair

Why Construction Sets Were the Hottest Category at this Year’s Toy Fair

Dolls, games and action figures are supreme staples of New York Toy Fair, and this year was no different, with impressive new offerings from classic brands like Barbie, Scrabble and Transformers. In 2015, however, we’re seeing a great increase in the volume […]

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Feb
19
2015
The GRAMMYs, and How Live Events Help Close the generation gap

The GRAMMYs, and How Live Events Help Close the generation gap

‘Who is Beck?’ the tweets echoed across cyberspace. A strikingly similar refrain rang out merely a week ago: ‘Who is Missy Elliott?’ Why are all the 60 year-olds upset I don’t know who Beck is? I didn’t listen to music in the 70s […]

Read More
Feb
09
2015
5 Reasons Why 2015 was a Weird Year for Super Bowl Ads

5 Reasons Why 2015 was a Weird Year for Super Bowl Ads

Jeff Roach
Feb
01
2015
5 Reasons Why 2015 was a Weird Year for Super Bowl Ads

5 Reasons Why 2015 was a Weird Year for Super Bowl Ads

As the Big Game landed Sunday and we finally had a chance to see all the ads, we discovered just how strange this year is for Super Bowl advertising. From spots aired in only one city, to a crowdsourced ad featuring 37 brands, to a slew of […]

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Feb
01
2015
Why We Keep Playing and Experimenting

Why We Keep Playing and Experimenting

Nick Iannitti
Jan
26
2015
Why We Keep Playing and Experimenting

Why We Keep Playing and Experimenting

Since we got this train rolling back in 1999, our success in the digital space has always been built on a notion of ‘what if we tried this?’ – the idea that we could figure out how to mold the digital world to our […]

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Jan
26
2015
The 4 Key Insights for Digital Marketers from CES

The 4 Key Insights for Digital Marketers from CES

It’s another start to a year, and that means another Consumer Electronics Show in Las Vegas. And not unlike last year at CES, the TVs are crisper and smarter, the watches connect to your smartphone, and you can wear something, or drive […]

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Jan
12
2015
A Photo Tour of CES 2015

A Photo Tour of CES 2015

The biggest show of the year means some of the coolest ideas and products around.  For those unable to attend, here’s a quick look at some of what we found to be the most interesting, most promising, and, really, just the stuff […]

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Jan
11
2015