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Barbie.com

Mattel

Barbie.com

Fuel helped Mattel launch the new Barbie.com for the future of girls Barbie play online globally for 33 markets around the world. Featuring responsive HTML5 design for web, tablets and smartphones, the brand new Barbie.com allows fans to customize their own B Dolls – digital Barbie dolls – for the first time in the brand’s history through an intuitive 3D Unity experience. View Project
PRETTY LITTLE LIARS

ABC FAMILY

PRETTY LITTLE LIARS

An alternate reality mobile experience that allowed fans to share their darkest secrets with friends across all their networks. View Project
Viking Quest

HBO ENTOURAGE

Viking Quest

HBO wanted to build some hype before the launch of Entourage's 5th season. We launched a site and original game for HBO's most popular 'show-that-never-existed', to pay homage to die-hard fans, and to give new viewers a change to experience the richness of Entourage's back story. View Project
Fruit Slam 2

FANTA

Fruit Slam 2

When Fanta sought to create a new way for fans to play, Fuel helped create an addicting mobile and Facebook game that extends the universe of its well-known ad campaigns. View Project
HAPPY STUDIO

McDonald’s

HAPPY STUDIO

With the youth media and entertainment landscape in a constant state of change, and play patterns evolving with new technologies, branding and customer loyalty experiences must be adapted accordingly. McDonald’s Europe undertook the challenge of reinventing the traditional Happy Meal experience for today’s tech-savvy, rewards-oriented youth audience. partnered with McDonald’s to add a strategic digital layer to the equation. The result? The continent-wide virtual world Happy Studio. View Project
EWOK VILLAGE

STAR WARS

EWOK VILLAGE

A piece of Star Wars lore that lets fans make and grow their own Ewok Village. View Project

Latest Projects

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McDonald's

Cut the Rope

In order to excite a generation of mobile-hungry fans, McDonald’s partnered with ZeptoLab and Fuel to bring an exclusive Cut the Rope game to Happy Studio’s mobile app.

VIEW PROJECT
buckets-barbie

Mattel

Barbie.com

Fuel helped Mattel launch the new Barbie.com for the future of girls’ play online for 33 markets around the world. Featuring responsive HTML5 design for web, tablets and smartphones, the brand new Barbie.com allows fans to customize their own digital B Dolls for the first time in the brand’s history.

VIEW PROJECT
fanta-bucket1

FANTA

Fruit Slam 2

When Fanta sought to create a new way for fans to play, Fuel helped create an addicting mobile and Facebook game that extends the universe of its well-known ad campaigns.

VIEW PROJECT
buckets-sochi1

McDonald's

Sochi Olympics

Continuing the success of a previous integration of the 2012 London Summer Olympics with Happy Studio, McDonald’s Europe and digital youth agency Fuel expanded the online world with a new takeover and games section dedicated to the Sochi 2014 Olympic Winter Games.

VIEW PROJECT
Ewok-thumb

STAR WARS

EWOK VILLAGE

Fuel helped Lucasfilm engage youth with a creative play experience that put kids in control of their own Ewok Village.

VIEW PROJECT
nokia_bucket2

NOKIA

DVLUP

Fuel created an inventive strategy for Nokia that would make it fun and rewarding for developers to do what they already do best: develop. 

VIEW PROJECT
feature-google

Google

THINK B4U

We helped Google create a fun experience for kids that would teach them about Internet safety through entertainment and interactivity.

VIEW PROJECT
buckets-pll1

ABC FAMILY

PRETTY LITTLE LIARS

An alternate reality mobile experience that allowed fans to share their darkest secrets.

VIEW PROJECT
buckets-pebbles1

POST

PEBBLES

The Flintstone’s Bedrock comes to life in the social-gaming inspired experience developed with DIGITAS for Pebbles Cereals.

VIEW PROJECT

Our Family

Generation-Play
A new digital magazine from Fuel discussing the media, motivations, and marketing driving today's youth behaviors. Currently available as an interactive iPad edition, Generation Play Magazine will be coming to Android and web soon. LATEST ISSUE

Recent Posts

The Wearable You Don’t Remember

The Wearable You Don’t Remember

Few tech terms were as ubiquitously uttered this year as ‘wearables.’ For most of us, the word (in its tech-focused permutation, at least) became part of our lexicon within only the past few years, spurred by hardware giants teasing us with a [...]

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Oct
16
2014
The O.O.D.A. Loop: Why Advertising Campaign Planning is Broken, and How to Fix It

The O.O.D.A. Loop: Why Advertising Campaign Planning is Broken, and How to Fix It

In marketing, especially advertising, the two key areas with the most gravity for analysis are Strategy and Creative. The redheaded stepchild is always the Tactical planning. This needs to change if we are to adapt to the continuing fragmentation of media

Read More
Sep
15
2014
A Few things I learned as a Comic-Con first-timer

A Few things I learned as a Comic-Con first-timer

Nick Iannitti
Aug
04
2014
A Few things I learned as a Comic-Con first-timer

A Few things I learned as a Comic-Con first-timer

I’ve been told that San Diego Comic-Con is just one of those things you ‘need to see’ at least once in your life, sort of like Michelangelo’s David or The Big Lebowski. Generally, I’m a bit reticent when it comes to adding [...]

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Aug
04
2014
Introducing Generation Play Magazine

Introducing Generation Play Magazine

Nick Iannitti
Jul
10
2014
Introducing Generation Play Magazine

Introducing Generation Play Magazine

We’re proud to announce the launch of our new interactive digital publication for marketers, Generation Play, which will discuss and explore trends and themes surrounding the way young consumers play, engage and consume digital content. Part marketing blog, part research report, part [...]

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Jul
10
2014
Ethnography vs Big Data: Brand Value in Nuance over Numbers

Ethnography vs Big Data: Brand Value in Nuance over Numbers

The following is an Interview with Dr. Grant McCracken and an excerpt from The Industry Insider Section of The SoDA Report, H1 2014. Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and business for 25 years. [...]

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Jun
26
2014
5 Huge Things Nintendo Did Right at E3 This Year

5 Huge Things Nintendo Did Right at E3 This Year

I grew up on Nintendo. So many hours spent with my NES, N64, Gamecube, and even the Wii. It’s odd that it has become by default “the third console” and there are many reasons why this came to be, but let’s not [...]

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Jun
16
2014