Atari: Game Over

XBox

Atari: Game Over

In 1983, Atari allegedly buried millions of unsold game copies of E.T.: The Extraterrestial for the 2600. Thirty years later, Fuel Entertainment found out if they were really there, and documented their journey. View Project
GenPlay Iris
PRETTY LITTLE LIARS

ABC FAMILY

PRETTY LITTLE LIARS

An alternate reality mobile experience that allowed fans to share their darkest secrets with friends across all their networks. View Project
Viking Quest

HBO ENTOURAGE

Viking Quest

HBO wanted to build some hype before the launch of Entourage's 5th season. We launched a site and original game for HBO's most popular 'show-that-never-existed', to pay homage to die-hard fans, and to give new viewers a change to experience the richness of Entourage's back story. View Project
Fruit Slam 2

FANTA

Fruit Slam 2

When Fanta sought to create a new way for fans to play, Fuel helped create an addicting mobile and Facebook game that extends the universe of its well-known ad campaigns. View Project
HAPPY STUDIO

McDonald’s

HAPPY STUDIO

With the youth media and entertainment landscape in a constant state of change, and play patterns evolving with new technologies, branding and customer loyalty experiences must be adapted accordingly. McDonald’s Europe undertook the challenge of reinventing the traditional Happy Meal experience for today’s tech-savvy, rewards-oriented youth audience. partnered with McDonald’s to add a strategic digital layer to the equation. The result? The continent-wide virtual world Happy Studio. View Project
EWOK VILLAGE

STAR WARS

EWOK VILLAGE

A piece of Star Wars lore that lets fans make and grow their own Ewok Village. View Project

Latest Projects

buckets-subaru1

Subaru

Sexy Subaru

With print, radio, point-of-sale and and television spots launching across Canada, Subaru’s hit campaign needed an equally engaging interactive web experience to support it. What Fuel Industries provided was an opportunity to go behind the scenes of the sexiest Subaru campaign of the decade.

VIEW PROJECT
valemont-thumb

MTV NETWORKS

VALEMONT

To extend its new web series, and to innovate into new forms of storytelling, MTV tapped Fuel to create a gripping game that blurred the lines between story and reality.

VIEW PROJECT
fanta-bucket1

FANTA

Fruit Slam 2

When Fanta sought to create a new way for fans to play, Fuel helped create an addicting mobile and Facebook game that extends the universe of its well-known ad campaigns.

VIEW PROJECT
Ewok-thumb

STAR WARS

EWOK VILLAGE

Fuel helped Lucasfilm engage youth with a creative play experience that put kids in control of their own Ewok Village.

VIEW PROJECT
buckets-dragons

McDonald's

How to train

your dragon 2

To extend the play into new dimensions, Fuel created an augmented-reality in-restaurant mobile game

VIEW PROJECT
feature-google

Google

THINK B4U

We helped Google create a fun experience for kids that would teach them about Internet safety through entertainment and interactivity.

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buckets-pll1

ABC FAMILY

PRETTY LITTLE LIARS

An alternate reality mobile experience that allowed fans to share their darkest secrets.

VIEW PROJECT
nokia_bucket2

MICROSOFT

DVLUP

Fuel created an inventive strategy for Microsoft that would make it fun and rewarding for developers to do what they already do best: develop. 

VIEW PROJECT
bucket-CtR

McDonald's

Cut the Rope

In order to excite a generation of mobile-hungry fans, McDonald’s partnered with ZeptoLab and Fuel to bring an exclusive Cut the Rope game to Happy Studio’s mobile app.

VIEW PROJECT
buckets-sochi1

McDonald's

Sochi Olympics

Continuing the success of a previous integration of the 2012 London Summer Olympics with Happy Studio, McDonald’s Europe and digital youth agency Fuel expanded the online world with a new takeover and games section dedicated to the Sochi 2014 Olympic Winter Games.

VIEW PROJECT

Our Family

Generation-Play
A new digital magazine from Fuel discussing the media, motivations, and marketing driving today's youth behaviors. Currently available as an interactive iPad edition, Generation Play Magazine will be coming to Android and web soon. LATEST ISSUE

Recent Posts

Why the Myth of the Narcissist Millennial is Dead Wrong…

Why the Myth of the Narcissist Millennial is Dead Wrong…

…And why Gen Z is Going to Blow us Away Millennials have been thoroughly analyzed for over a decade, culminating in Time Magazine’s cover story, The Me Me Me Generation, playing on the perception that Millennials are “lazy, entitled narcissists who still […]

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Apr
30
2015
Humanity Evolving Through Digital at FITC Toronto 2015

Humanity Evolving Through Digital at FITC Toronto 2015

In the past several years, FITC Toronto has made it abundantly clear: it’s a must-attend event for any digital creators, from visual effect professionals to graphic designers. A festival of this caliber means the sense of ‘keeping up with the Joneses’ creatively […]

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Apr
21
2015
Beauty Works: Objectivity, Aesthetics & Design

Beauty Works: Objectivity, Aesthetics & Design

Nick Iannitti
Apr
11
2015
Beauty Works: Objectivity, Aesthetics & Design

Beauty Works: Objectivity, Aesthetics & Design

“Beauty is in the eye of the beholder.” But when it comes to the most inspiring and effective elements of design and tech, perhaps not. At the last TEDx event in Kanata, our Playground Director Mark Rigley presents a captivating look at […]

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Apr
11
2015
What Locals, Mix Tapes, and the City of Austin Taught Me About Innovation

What Locals, Mix Tapes, and the City of Austin Taught Me About Innovation

Jeff Roach
Mar
20
2015
What Locals, Mix Tapes, and the City of Austin Taught Me About Innovation

What Locals, Mix Tapes, and the City of Austin Taught Me About Innovation

Day 5 It’s my last day in Austin, and the last day of SXSW Interactive. Clouds loom overhead and there’s a hint of rain, it feels like the city is telling me that it’s time to go. I tap for an Uber […]

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Mar
20
2015
SXSW Day 4: How VEEP, Music, and Austin Youth Challenged My Ideas About Creativity

SXSW Day 4: How VEEP, Music, and Austin Youth Challenged My Ideas About Creativity

Day 4 It’s Day 4 at SXSW Interactive in Austin, and I’m exhausted. It’s been three days and three nights of non-stop people, meeting, sessions, and noise. South By can be an assault to the senses and as exhilarating as the first […]

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Mar
19
2015
SXSW: What Maker Kids, Jessica Alba, & Gypsies Taught Me About Creativity

SXSW: What Maker Kids, Jessica Alba, & Gypsies Taught Me About Creativity

Day 3 was an epic day. And I think, so far, the most rewarding on my search for Innovation at SXSW Interactive.

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Mar
16
2015