Iris final
Fruit Slam 2

FANTA

Fruit Slam 2

When Fanta sought to create a new way for fans to play, Fuel helped create an addicting mobile and Facebook game that extends the universe of its well-known ad campaigns. View Project
HAPPY STUDIO

McDonald’s

HAPPY STUDIO

With the youth media and entertainment landscape in a constant state of change, and play patterns evolving with new technologies, branding and customer loyalty experiences must be adapted accordingly. McDonald’s Europe undertook the challenge of reinventing the traditional Happy Meal experience for today’s tech-savvy, rewards-oriented youth audience. partnered with McDonald’s to add a strategic digital layer to the equation. The result? The continent-wide virtual world Happy Studio. View Project
EWOK VILLAGE

STAR WARS

EWOK VILLAGE

A piece of Star Wars lore that lets fans make and grow their own Ewok Village. View Project
PEBBLES

POST

PEBBLES

Fuel had the honour of being granted the keys to some of television's most iconic character artwork to create an entirely new world based on the Flintstones - one which has attracted over 6 million visits to date. View Project

Latest Projects

buckets-sochi1

McDonald's

Sochi Olympics

Continuing the success of a previous integration of the 2012 London Summer Olympics with Happy Studio, McDonald’s Europe and digital youth agency Fuel expanded the online world with a new takeover and games section dedicated to the Sochi 2014 Olympic Winter Games.

VIEW PROJECT
fanta-bucket1

FANTA

Fruit Slam 2

When Fanta sought to create a new way for fans to play, Fuel helped create an addicting mobile and Facebook game that extends the universe of its well-known ad campaigns.

VIEW PROJECT
Ewok-thumb

STAR WARS

EWOK VILLAGE

Fuel helped Lucasfilm engage youth with a creative play experience that put kids in control of their own Ewok Village.

VIEW PROJECT
nokia_bucket2

NOKIA

DVLUP

Fuel created an inventive strategy for Nokia that would make it fun and rewarding for developers to do what they already do best: develop. 

VIEW PROJECT
feature-google

Google

THINK B4U

We helped Google create a fun experience for kids that would teach them about Internet safety through entertainment and interactivity.

VIEW PROJECT
buckets-pll1

ABC FAMILY

PRETTY LITTLE LIARS

An alternate reality mobile experience that allowed fans to share their darkest secrets.

VIEW PROJECT
buckets-pebbles1

POST

PEBBLES

The Flintstone’s Bedrock comes to life in the social-gaming inspired experience developed with DIGITAS for Pebbles Cereals.

VIEW PROJECT

Our Family

Generation Play
A new digital magazine from Fuel discussing the media, motivations, and marketing driving today's youth behaviors. Currently available as a web edition, Generation Play Magazine will be coming to tablets soon. LATEST ISSUE

Recent Posts

SoDA Report – Digital Marketing Outlook for 2014

SoDA Report – Digital Marketing Outlook for 2014

Fresh off the presses is the Society of Digital Agencies‘ Digital Marketing Outlook for the first half of 2014. Fuel had the pleasure of participating, with our very own Sean MacPhedran as editor of the Industry Insider section, where we look at issues with confusing data with knowledge, the reality of constant change in our [...]

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Apr
16
2014
Fuel Nominated for Best Mobile App at FITC 2014

Fuel Nominated for Best Mobile App at FITC 2014

Future. Innovation. Technology. Creativity. FITC has come a long way from its Flash-focused roots, and is now an amazing hub of the most creative and forward-thinking individuals from around the world. I had the pleasure of attending for the first time last year, and was blown away by not only the quality of the creative, [...]

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Apr
07
2014
Freemium, New Mobile Tech, and Goat Sims at GDC

Freemium, New Mobile Tech, and Goat Sims at GDC

Simon Vendette
Mar
26
2014
Freemium, New Mobile Tech, and Goat Sims at GDC

Freemium, New Mobile Tech, and Goat Sims at GDC

This year was a good year at GDC. Everyone agrees that Mobile Freemium Games are beginning to mature and consolidate. While there are fewer innovations and the market is harder to crack than ever before, it also means the general public can’t be tricked anymore. Gone are the days of Zynga ‘freemium 1.0′, where you [...]

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Mar
26
2014
Memes as the Spontaneous Humor of the Internet Age

Memes as the Spontaneous Humor of the Internet Age

Nick Iannitti
Mar
13
2014
Memes as the Spontaneous Humor of the Internet Age

Memes as the Spontaneous Humor of the Internet Age

When does a meme stop being funny? If you’ve already shouted an answer, you’re likely one of the millions of people who have a limited tolerance for the image macros, animated gifs, and ragefaces that grace the shoulders of our information superhighway. PBS Idea Channel wanted to look a bit deeper at meme culture, why [...]

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Mar
13
2014
Toy Fair and Digital Kids: A Whirlwind Tour

Toy Fair and Digital Kids: A Whirlwind Tour

Last week was the annual smorgasbord of play that is Toy Fair.  And even a brief look down the aisles of the monolithic halls of the Javits center in NYC will tell you that it’s not business as usual for the toy industry, with an unprecedented number of new tech toys, tech-infused iterations on classics, [...]

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Feb
28
2014
McDonald’s Russia brings the Sochi 2014 Olympic Winter Games to Happy Meal

McDonald’s Russia brings the Sochi 2014 Olympic Winter Games to Happy Meal

The 2014 Olympic Mascots visit the continent-wide virtual world HappyStudio.com Continuing the success of a previous integration with the 2012 London Summer Olympics with Happy Studio, McDonald’s Europe and digital youth agency Fuel

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Feb
25
2014