Iris final
Barbie.com

Mattel

Barbie.com

Fuel helped Mattel launch the new Barbie.com for the future of girls Barbie play online globally for 33 markets around the world. Featuring responsive HTML5 design for web, tablets and smartphones, the brand new Barbie.com allows fans to customize their own B Dolls – digital Barbie dolls – for the first time in the brand’s history through an intuitive 3D Unity experience. View Project
Fruit Slam 2

FANTA

Fruit Slam 2

When Fanta sought to create a new way for fans to play, Fuel helped create an addicting mobile and Facebook game that extends the universe of its well-known ad campaigns. View Project
HAPPY STUDIO

McDonald’s

HAPPY STUDIO

With the youth media and entertainment landscape in a constant state of change, and play patterns evolving with new technologies, branding and customer loyalty experiences must be adapted accordingly. McDonald’s Europe undertook the challenge of reinventing the traditional Happy Meal experience for today’s tech-savvy, rewards-oriented youth audience. partnered with McDonald’s to add a strategic digital layer to the equation. The result? The continent-wide virtual world Happy Studio. View Project
EWOK VILLAGE

STAR WARS

EWOK VILLAGE

A piece of Star Wars lore that lets fans make and grow their own Ewok Village. View Project
PEBBLES

POST

PEBBLES

Fuel had the honour of being granted the keys to some of television's most iconic character artwork to create an entirely new world based on the Flintstones - one which has attracted over 6 million visits to date. View Project

Latest Projects

buckets-barbie

Mattel

Barbie.com

Fuel helped Mattel launch the new Barbie.com for the future of girls’ play online for 33 markets around the world. Featuring responsive HTML5 design for web, tablets and smartphones, the brand new Barbie.com allows fans to customize their own digital B Dolls for the first time in the brand’s history.

VIEW PROJECT
buckets-sochi1

McDonald's

Sochi Olympics

Continuing the success of a previous integration of the 2012 London Summer Olympics with Happy Studio, McDonald’s Europe and digital youth agency Fuel expanded the online world with a new takeover and games section dedicated to the Sochi 2014 Olympic Winter Games.

VIEW PROJECT
fanta-bucket1

FANTA

Fruit Slam 2

When Fanta sought to create a new way for fans to play, Fuel helped create an addicting mobile and Facebook game that extends the universe of its well-known ad campaigns.

VIEW PROJECT
Ewok-thumb

STAR WARS

EWOK VILLAGE

Fuel helped Lucasfilm engage youth with a creative play experience that put kids in control of their own Ewok Village.

VIEW PROJECT
nokia_bucket2

NOKIA

DVLUP

Fuel created an inventive strategy for Nokia that would make it fun and rewarding for developers to do what they already do best: develop. 

VIEW PROJECT
feature-google

Google

THINK B4U

We helped Google create a fun experience for kids that would teach them about Internet safety through entertainment and interactivity.

VIEW PROJECT
buckets-pll1

ABC FAMILY

PRETTY LITTLE LIARS

An alternate reality mobile experience that allowed fans to share their darkest secrets.

VIEW PROJECT
buckets-pebbles1

POST

PEBBLES

The Flintstone’s Bedrock comes to life in the social-gaming inspired experience developed with DIGITAS for Pebbles Cereals.

VIEW PROJECT

Our Family

Generation-Play
A new digital magazine from Fuel discussing the media, motivations, and marketing driving today's youth behaviors. Currently available as an interactive iPad edition, Generation Play Magazine will be coming to Android and web soon. LATEST ISSUE

Recent Posts

Introducing Generation Play Magazine

Introducing Generation Play Magazine

We’re proud to announce the launch of our new interactive digital publication for marketers, Generation Play, which will discuss and explore trends and themes surrounding the way young consumers play, engage and consume digital content. Part marketing blog, part research report, part design piece, and part trends exploration, the magazine features New Media Measure and [...]

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Jul
10
2014
Ethnography vs Big Data: Brand Value in Nuance over Numbers

Ethnography vs Big Data: Brand Value in Nuance over Numbers

The following is an Interview with Dr. Grant McCracken and an excerpt from The Industry Insider Section of The SoDA Report, H1 2014. Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and business for 25 years. He has been featured on the Oprah Winfrey Show, worked for organizations including [...]

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Jun
26
2014
5 Huge Things Nintendo Did Right at E3 This Year

5 Huge Things Nintendo Did Right at E3 This Year

Ryan Valley
Jun
16
2014
5 Huge Things Nintendo Did Right at E3 This Year

5 Huge Things Nintendo Did Right at E3 This Year

I grew up on Nintendo. So many hours spent with my NES, N64, Gamecube, and even the Wii. It’s odd that it has become by default “the third console” and there are many reasons why this came to be, but let’s not focus on that. Let’s chat about what the Japanese gaming goliath pulled off [...]

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Jun
16
2014
XBOX Brought Back those E3 Feels Today

XBOX Brought Back those E3 Feels Today

Ryan Valley
Jun
09
2014
XBOX Brought Back those E3 Feels Today

XBOX Brought Back those E3 Feels Today

XBOX One just gave Millennials a nerdgasm. Today was all about the core audience that XBOX caters to so perfectly. Usually, Mondays kinda suck, but if you are true hardcore gamer, this Monday will be particularly awesome, as the big players in this 100 Billion dollar industry of immersive entertainment stand on stage in downtown [...]

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Jun
09
2014
SoDA Report – Digital Marketing Outlook for 2014

SoDA Report – Digital Marketing Outlook for 2014

Fresh off the presses is the Society of Digital Agencies‘ Digital Marketing Outlook for the first half of 2014. Fuel had the pleasure of participating, with our very own Sean MacPhedran as editor of the Industry Insider section, where we look at issues with confusing data with knowledge, the reality of constant change in our [...]

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May
01
2014
Fuel Nominated for Best Mobile App at FITC 2014

Fuel Nominated for Best Mobile App at FITC 2014

Future. Innovation. Technology. Creativity. FITC has come a long way from its Flash-focused roots, and is now an amazing hub of the most creative and forward-thinking individuals from around the world. I had the pleasure of attending for the first time last year, and was blown away by not only the quality of the creative, [...]

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Apr
07
2014