All Projects (slider)
Disney Junior Magic Phone

Disney

Disney Junior Magic Phone

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Monopoly Here & Now

Hasbro

Monopoly Here & Now

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Art in the Maker Age
DVLUP

MICROSOFT

DVLUP

A global loyalty and rewards program across the entire Microsoft developer community

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Arch Motorcycles

Arch Motorcycle Company

Arch Motorcycles

One of the world's most innovative new bikes. A web experience to show it off.

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DC Kids

DC Comics

DC Kids

A massive new site and content strategy for the world’s biggest heroes.

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Hop the Gap

YMCA

Hop the Gap

2700 locations nationwide. One summer campaign to activate them all.

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Viking Quest

HBO ENTOURAGE

Viking Quest

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Latest Projects

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Hasbro
Monopoly Here & Now

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Disney
Disney Junior Magic Phone

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MICROSOFT
DVLUP

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DC Comics
DC Kids

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DreamWorks
Dream Place

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GEOX
Geox Kids Books

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Our Family

Generation Play

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The digital life of youth

A new digital magazine from Fuel discussing the media, motivations, and marketing driving today's youth behaviors. Currently available as an interactive iPad edition, Generation Play Magazine will be coming to Android and web soon.

LATEST ISSUE

Recent Blog Posts

It’s Return of the Jedi’s Anniversary! Have Some Free Ewok Posters

It’s Return of the Jedi’s Anni...

Nick Iannitti

On May 25th, 1977 and 1983 respectively, both Star Wars A New Hope and Return of...

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May
25
2016
Streaming Life: Why Live Streaming Apps are So Big Right Now

Streaming Life: Why Live Streaming Apps ar...

Nick Iannitti

The fascinating world of live streaming apps If you’re a parent, consider the moment you first...

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Apr
27
2016
We Made our Portfolio an Instagram Game

We Made our Portfolio an Instagram Game

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Apr
18
2016
We Made our Portfolio an Instagram Game

We Made our Portfolio an Instagram Game

We’re all about Play here (yep, capital P) – and believe that any good experience (brand or...

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Apr
18
2016
How Tech Saved Playtime for Adults

How Tech Saved Playtime for Adults

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Apr
08
2016
How Tech Saved Playtime for Adults

How Tech Saved Playtime for Adults

  Anyone reading marketing industry publications can easily catch the message: the hottest new tech toys...

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Apr
08
2016
5 Things I Learned About Periscope in 10 Minutes

5 Things I Learned About Periscope in 10 M...

Nick Iannitti

Five Things I learned about Periscope in Ten Minutes ‘Social Media Expert.’ You’ve heard it used...

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Mar
17
2016
Nascar gets Gestural in Daytona

Nascar gets Gestural in Daytona

Nick Iannitti

NASCAR’S crossing the finish line on a lot of new and exciting ways to engage with...

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Feb
29
2016
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