Nascar gets Gestural in Daytona

Nascar gets Gestural in Daytona

Nick Iannitti

NASCAR’S crossing the finish line on a lot of new and exciting ways to engage with fans in digital. Where better than the Daytona 500 to show it off?

nascar

Late last year we went live with a new NASCAR initiative to create a better way for 8 – 12 year-olds to engage with the brand, learn about events, and develop their NASCAR love, all while getting education and inspiration in STEM fields, through the science of racing, engineering and aerodynamics.  You can read more about those details here.

As an event piece to raise awareness for the new youth approach, we took the show on the road to the Daytona 500 and created a Kinect-driven interactive experience, to encourage quick interaction from fans. The Acceleration Nation Kinect Painting Experience, surrounded by messaging driving to the new AccelerationNation.com built excitement around the Acceleration Nation at-track footprint – generating attention, increased visits and buzz. As visitors flocked through, they were challenged to get creative and playful.

nascar_comp-helmet

Using the Kinect Gestural Interface, kids were able to customize their own stock car or helmet, digitally painting them with their hands. Once finished, each unique creation can be emailed to the user for a lasting memory of their race day visit to the Acceleration Nation footprint.

nascar_comp-car-painted

At an event as packed and bustling as the Dayton 500, the Kinect experience was designed as a quick, memorable way to get kids interacting for short sessions and create a linked brand awareness for Acceleration Nation. By focusing the strategy on creating something passersby would be enticed to try and share – we succeeded in gathering crowds of fans to try their hand at customizing their own cars and gear before moving on to the next part of the Daytona experience.

nascar-3

 

More Blog Posts

5 Things I Learned About Periscope in 10 Minutes

5 Things I Learned About Periscope in 10 Minutes

Nick Iannitti

Five Things I learned about Periscope in Ten Minutes ‘Social Media Expert.’ You’ve heard it used...

Read More
Mar
17
2016
Biblical Recipes, Mozart and Billion-Year-Old Data: The Magic of Bringing Lost Worlds to Life

Biblical Recipes, Mozart and Billion-Year-Old Data: The Magic ...

Sean MacPhedran

The other day, some scientists casually announced that they found a way to encode 360 Terabytes...

Read More
Feb
18
2016
12 Global Trends in Youth Engagement for 2014

12 Global Trends in Youth Engagement for 2014

admin

by Jeff Roach, Sean MacPhedran, and Nick Iannitti It’s the time of year when we pull...

Read More
Jan
29
2014
×

We'd really love to see you again. Subscribe for: