Why Do People ‘Review BombR...

Kayla Christianson

The Nintendo Switch finally made its debut release and many people have been excited for it and its games! Well, for many people, a singular game: Zelda: Breath of the Wild. This is the flagship game that...

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5 Reasons Why 2015 was a Weird Year for Super Bowl Ads
Feb
01
2015

5 Reasons Why 2015 was a Weird Year for Super Bowl Ads

Jeff Roach

As the Big Game landed Sunday and we finally had a chance to...

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Why do all the girls buy princesses?
Dec
03
2013

Why do all the girls buy princesses?

Nick Iannitti

As relevant today as when it was posted over two years ago,...

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Gender-based Marketing in Tech
Apr
03
2013

Gender-based Marketing in Tech

Nick Iannitti

There was some recent buzz about a new tablet from a company...

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SoDA Digital Marketing Outlook 2011
Feb
09
2011

SoDA Digital Marketing Outlook 2011

Sean MacPhedran

We were pretty honored when we were invited to join the Society...

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Interview about OGDC session is up
May
04
2007

Interview about OGDC session is up

Brian Robbins

The interview I gave a couple weeks ago for the OGDC conference...

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Brands as Experiences
Apr
24
2006

Brands as Experiences

Sean MacPhedran

I’ve been picking up (and putting down) a book called The Experience...

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Real ROI
Feb
13
2006

Real ROI

Sean MacPhedran

Online entertainment is a hot topic in marketing lately, but thus far...

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Rant on Product Integration
Dec
19
2005

Rant on Product Integration

Sean MacPhedran

After reading Brian’s comments on the branded entertainment deal with CSI Miami...

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Nielsen Loves Games + Ads
Dec
13
2005

Nielsen Loves Games + Ads

Sean MacPhedran

Product & brand integration into games is intuitively a great idea –...

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In-Game Ads can be Effective
Dec
01
2005

In-Game Ads can be Effective

Brian Robbins

There’s a new report out from mediaedge:cia that discusses in game advertisements....

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