Arch Motorcycle Company
One of the world's most innovative new bikes. A website to showcase it.
Co-founders Gard Hollinger and Keanu Reeves created ARCH Motorcycle Company to push the limits of design, engineering, and craftsmanship in the motorcycle world. Fuel created a site to reflect and enhance the elegance and beauty of the motorcycles themselves.
Visitors are greeted with an engrossing full-screen video experience showcasing the stunning imagery of the Arch’s flagship KRGT-1 riding along California’s coastal backdrop.
Navigating the site brings users closer to the advanced tech and engineering of the bike through a beautiful 3D exploded view of all the bike’s components, a 360 degree interactive render, and photo and video galleries. All in a fully responsive shell.