Cut the Rope
An exclusive game for one of the world's hottest mobile properties
In order to excite a generation of mobile-hungry fans, McDonald’s partnered with ZeptoLab and Fuel to bring an exclusive Cut the Rope game to Happy Studio’s mobile app.
To promote the restaurant’s focus on healthy eating, the game’s trademark candy rewards were replaced with a variety of fruit pickups. Supported by a massive in-store presence with clear calls to action to the app, and by a video mashup teaser of Om Nom’s greatest webisode moments, the program launched to massive results, leading to an order-of-magnitude increase in Happy Studio app downloads within merely the first week.